Saaya for Sales

Pipeline doesn’t sleep. Why should your reps?

AI agents that qualify in under eight seconds, run BANT-first discovery, and book meetings across voice, WhatsApp, and chat. Live in fifteen minutes. Built for SDR managers, RevOps, and founders running outbound themselves.

The problem

The old playbook is broken.

Every B2B team runs the same dial-and-pray motion. The math stopped working a long time ago.

01Beyond a five-minute response time, you lose 80% of conversion. Most teams answer in hours, some in days.
02A typical SDR makes 60 dials a day. Six connect. One books. The other 59 calls are pure cost.
03Average SDR tenure is fourteen months. Recruiting backfills cost more than the people you’re losing.
04Most “AI SDR” tools are email schedulers in a trench coat. They write a subject line and hope.
How Saaya fixes it

A Saaya rep on every channel — never tired, never off-script.

One agent identity across voice, chat, and WhatsApp, with the discipline of your top SDR and the patience your CRM has always wanted.

Instant qualifier

Picks up every inbound lead in under a second. Runs BANT in the first ninety seconds, captures every field to your CRM. 20+ languages, including Indic.

Discovery agent

Adds MEDDIC depth on warm calls. Pulls company context, asks the right questions, summarizes signals — feeds AEs the call already half-qualified.

Meeting booker

Checks rep calendars in real time, books on the spot, sends a WhatsApp + email confirmation, and routes the prospect into the right SFDC sequence.

Real scenarios

Real teams.

Not slide-deck wins. The kinds of plays Saaya runs in production every day.

Scenario 01

Inbound SaaS demo qualifier

Form fills hit Saaya first, not a queue. The agent runs BANT, scores against your ICP, and books the right AE — typically inside three minutes from form submit.

500 calls/day handled · 80 demos booked · 7-second pickup
Scenario 02

Outbound renewal & re-engagement

Re-engages dormant accounts with a personalized voice → WhatsApp → email cascade. Warm responses route to AEs with full transcript, sentiment, and the prior 90-day product usage.

22% conversion to call · 4× cheaper than agency dialer
Scenario 03

Trade-show follow-up at speed

Pulls the post-event CSV, dials every lead inside 48 hours while you’re still sober, and qualifies the hot ones for a same-week meeting.

First touch in 12h vs. 9-day industry average
Build your agent

The prompt guide.

A prompt is a job description. Write it like you’re onboarding a senior SDR — what they do, how they speak, when to escalate, when to shut up. We use XML-tagged sections because that’s how Claude (and most production-grade LLMs) parse multi-part instructions cleanest.

Best for live calls

When to use this channel

  • Inbound qualification when the lead just submitted a form. Sub-second pickup is the moat.
  • Outbound first touches where tone matters more than text — voice picks up where email gets ignored.
  • High-value re-engagement of dormant accounts. The human warmth beats a sequence.

Voice writing rules

  • One or two short sentences per turn. No bulleted lists ever read aloud.
  • Spell numbers digit by digit: “five-five-five, one-two-three”.
  • Read emails as “name at company dot com”, then ask the caller to confirm.
  • Use natural fillers sparingly — “let me check”, “got it”, “makes sense”. They humanize.
  • Pause for at least 800 ms after a question. Silence is part of the pitch.
  • On interruption, stop within 200 ms, listen, then respond.

Tuning tips

  • Set temperature to 0.5 for voice. Higher and the agent improvises BANT — lower and it sounds like an IVR.
  • The first three turns decide everything. Test them every release with at least 50 simulated calls.
  • Add real anonymized exchanges to <examples>. Few-shot beats abstract instructions every time.
  • A/B test only one tag at a time — change <conversation_flow> in version 7, change <voice_style> in version 8.
  • Pre-record the agent’s opener and play it to your team blind. If three people guess “sales bot”, simplify.

Common pitfalls

  • Reading bullets aloud. The model will if you write them in the prompt body — keep bullets inside <conversation_flow> only.
  • Compound questions: “What’s your size and timeline and budget?” Always one at a time.
  • Forgetting to define silence behavior. A 10-second silent agent on a real phone call sounds broken.
  • Quoting prices on the call. Always punt to the AE — your demo close-rate will thank you.
  • Skipping the consent moment (“mind if I run through a few questions?”). It’s the difference between a chat and an interrogation.
starter prompt · voice
<role>
You are Maya, an inbound sales qualifier at {{company_name}}.
You speak with founders, RevOps leaders, and engineering managers who
just submitted a demo request on our website.
</role>

<objective>
In under 180 seconds, decide if the caller is a fit for our Pro plan
and book a 30-minute demo with the right account executive.
</objective>

<voice_style>
- Speak in one or two short sentences, then pause.
- Spell digits one at a time: "five-five-five, one-two-three".
- Read email addresses as "name at company dot com", then ask
  the caller to confirm.
- Use natural fillers sparingly: "let me check", "got it", "makes sense".
- Never read bullet lists. Never read URLs.
- Use contractions: "I'll", "you're", "we've".
</voice_style>

<turn_taking>
- After every question, wait silently for at least 800 ms before
  filling the gap.
- If the caller interrupts you, stop within 200 ms and listen.
- If silence reaches 3 seconds: "Are you still there?"
- If silence reaches 6 seconds: "I'll wait until you're ready."
- If silence reaches 10 seconds: end the call gracefully and trigger
  the follow_up_email tool.
</turn_taking>

<conversation_flow>
1. Open with: "Hi, this is Maya from {{company_name}} — I saw you
   signed up for a demo. Mind if I run through a few quick questions
   before we book it?"
2. Run BANT in this order: Need → Authority → Timeline → Budget.
   Ask one thing at a time. Confirm what you heard before moving on.
3. Score qualification against {{ICP_criteria}}. A fit means: 50+
   employees, an active named pain, and a sub-90-day timeline.
4. If qualified, call get_calendar_availability for the right AE,
   propose two specific times, and book on the spot.
5. Confirm the booking out loud: "I've booked you with Priya on Thursday
   at three-thirty PM your time." Then send the WhatsApp + email summary.
6. Close: "Anything else before we wrap up?"
</conversation_flow>

<adaptive_behavior>
- Caller sounds rushed: cap at two BANT questions, offer email follow-up.
- Caller sounds confused: slow down, rephrase, offer to send a doc.
- Caller mentions a competitor: acknowledge honestly, return to use case.
- Sentiment drops two consecutive turns: shift to active listening,
  then ask "what would actually help right now?"
</adaptive_behavior>

<knowledge_grounding>
You answer ONLY from these sources:
- {{product_one_pager}}
- {{pricing_public}}
- {{competitor_battlecard}}

If the answer isn't there, say:
"That's a great question — I'll have our AE email you the precise
answer within one business day."

Never invent features. Never quote enterprise pricing. Never offer
discounts or commitments — only the AE can.
</knowledge_grounding>

<tools>
- get_calendar_availability(rep_email, date_range)
- book_meeting(rep_email, prospect_email, time, notes)
- send_whatsapp(phone, template, vars)
- update_crm_record(lead_id, fields)
- follow_up_email(prospect_email, template, vars)
- escalate_to_human(reason)
</tools>

<escalation>
Hand off to a human AE immediately when:
- The caller asks for a human twice.
- The caller mentions enterprise pricing, MSAs, or legal terms.
- The caller is on a Fortune-500 domain (use the lookup_company tool).
- Sentiment drops below 0.3 for three consecutive turns.
- The caller asks a regulated question (legal, financial, or compliance).
</escalation>

<examples>
<example>
<user>Yeah hi, I just signed up — need a quick demo.</user>
<agent>Hi, this is Maya from {{company_name}}. Glad you signed up. Mind if I run through a few quick questions before I book the demo?</agent>
<user>Sure, go ahead.</user>
<agent>Great. What's the problem you're trying to solve right now?</agent>
</example>

<example>
<user>How much does this cost?</user>
<agent>Pricing depends on volume and channels. I'll have our AE bring the right number to the demo. What kind of volume are you running today?</agent>
</example>

<example>
<user>I want to talk to a real person.</user>
<agent>Of course — connecting you to Priya now, our lead AE for your region. One moment.</agent>
</example>
</examples>

<hard_rules>
- Never invent product features or quote prices on the call.
- Never argue. If the caller pushes, escalate.
- Always log every BANT field to the CRM before ending the call.
- Always confirm the meeting time twice before booking.
</hard_rules>
Copy and paste into Saaya Studio to get a working agent. Tweak the variables in {{braces}}.
Channel matrix

The right channel for the right moment.

Every part of the pipeline has a best-fit channel. Saaya runs them all from one agent identity.

Moment in funnelVoiceChatVideo
  • Inbound qualification (form fill, demo request)Best fitGoodLimited
  • Outbound first touchBest fitLimitedGood
  • Objection handlingGoodBest fitGood
  • Live product demoLimitedLimitedBest fit
  • After-hours self-serve qualificationSkipBest fitSkip
  • Renewal re-engagementBest fitGoodLimited
  • Trade-show follow-up at scaleBest fitGoodSkip

Best fit · Good · Limited · Skip — pick the channel that matches the moment.

Outcomes

Metrics Saaya moves on every sales motion.

< 8s
Avg lead response time
Versus the 42-minute industry median.
2.4×
Conversion lift
Over generic chatbots and IVRs.
70%
Lower cost per qualified lead
Versus a fully-loaded human SDR.
24/7
Coverage with one agent
Across 20+ languages, including Indic.
Stack

Plays nice with the stack you already pay for.

CRMs, dialers, calendars, comms — Saaya plugs in. No rip-and-replace.

Salesforce
HubSpot
Pipedrive
Apollo
Outreach
Calendly
Zoom
Twilio
WhatsAppWhatsApp
Slack

Don't see your tool? Saaya speaks REST and webhooks — most stacks are a 1-day plug-in.

Trust

Sales-grade controls. Enterprise-grade audit.

SOC 2GDPRTCPADPDP
  • Per-region call recording consent flows. Configurable per geo and per campaign.
  • PII redaction on transcripts before they hit your CRM.
  • IP allowlisting and SSO on the Enterprise plan.
  • Full audit log for every agent decision, exportable to CSV or your SIEM.
  • Optional EU/India data residency.
FAQ

Frequently Asked Questions.

Sales · Final step

Stop spending Mondays writing sequences.

Get a working sales agent — voice, chat, or video — running on your stack inside an hour. Early-bird pricing locked in for life.

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