Saaya for EdTech

A counsellor for every parent. A tutor for every learner.

Multilingual AI agents that qualify admissions leads, recommend courses, answer student questions at midnight, and keep parents in the loop — all grounded in your catalog and your syllabus. Live in fifteen minutes. Built for admissions teams, course directors, and student-success leads.

The problem

EdTech ops break in the same five places.

Counsellors are great — and there are never enough of them. The lead volume hits, the inbox overflows, the funnel leaks at every step.

01Lead-volume vs counsellor-capacity is a fixed losing game. A single ad spike turns a six-hour response time into a six-day one. Most leads don’t wait that long.
02Multilingual demand outpaces multilingual hiring. A Tamil-speaking parent calling a Hindi-only desk converts at half the rate of an English-speaking one.
03Students ask their best questions at midnight. Counsellors are asleep, the chatbot says “I’m sorry, I didn’t catch that”, and the student bounces.
04Course recommendation is friction-heavy. The catalog has 200 entries, the parent has thirty minutes, and the counsellor ends up doing the same five-question triage every call.
05Nurture sequences leak. Day-3 drop-offs, day-7 ghosts, day-14 dead leads — most teams accept this as the cost of doing business.
How Saaya fixes it

A patient, multilingual academic concierge — on every channel.

Counsellors stay focused on the warm calls. Saaya runs everything else, in eleven languages, 24/7, grounded in your catalog.

Admissions counsellor agent

Picks up every lead in under a second. Runs a five-question qualification, scores fit against your ICP, and books a meeting with a real counsellor when the lead is hot. Languages, time zones, and parent-vs-student flows handled in-call.

Course recommender

A two-minute conversation that maps the learner’s goal, level, and constraints to the right course in your catalog. Grounded answers, citations to syllabus pages, and a clear next-step CTA.

Tutor Q&A, grounded in your syllabus

Students ask, the agent answers — strictly from your knowledge base. Cites the chapter and section. If the answer isn’t in the syllabus, the agent says so and escalates to a teaching assistant.

Study-plan agent

Builds a personalized study plan from a five-minute intake — strengths, gaps, time available, target exam date. Re-plans weekly based on practice-test scores.

Exam-prep coach

A patient, Socratic exam-prep companion. Asks the right next question, surfaces the weak topic, and never just gives the answer — unless the student explicitly asks for it.

Parent-update agent

Weekly parent updates: attendance, recent test scores, topic mastery, and a single named action for the week. Multilingual, opt-in, and respects the student’s privacy thresholds.

Real scenarios

How real schools and edtech teams put Saaya to work.

Scenario 01

Inbound admissions in three languages

A K-12 chain runs admissions on Saaya. A parent calls in Hindi, a sibling messages in Tamil, a student reads the brochure in English — same agent identity, same warmth, same pipeline. Hot leads get a human counsellor inside the call.

11 languages live · 4× faster lead → counsellor meeting · 92% qualification accuracy
Scenario 02

Midnight tutor Q&A

A test-prep platform deploys a syllabus-grounded tutor that handles late-night student questions. The agent cites the relevant chapter, walks through the working, and escalates to a TA if the answer isn’t in the syllabus.

38% of session minutes after 10pm · 0 hallucinated answers in 12 weeks
Scenario 03

Course recommender that actually closes

An online university with 220 courses replaces its “contact us” form with a Saaya recommender. Two minutes of conversation produces a shortlist of three courses, with citations, and books an enrollment call when the lead is ready.

54% lead → enrollment-call rate vs. 18% on the form
Scenario 04

Personalized study plan for JEE/NEET prep

A Tier-2 coaching brand uses Saaya to build first-week study plans for every new student. The agent asks ten questions, generates the plan, syncs it to the LMS, and schedules a check-in for week two.

~60 minutes/week per counsellor reclaimed · CSAT held flat
Scenario 05

Parent-update WhatsApp on a Sunday evening

A college runs Sunday-evening parent updates: this week’s attendance, last test score, the next deadline. One short WhatsApp message per child per week, in the parent’s language, with one clear action.

+22% parent engagement · 3× higher response rate vs. email
Build your agent

The prompt guide.

Education prompts are different from sales or support. The agent is patient, grounded, and never replaces the teacher — it removes the friction around them. We use XML-tagged sections so each block — qualification, catalog lookup, handoff — can be tuned by the right person on your side: admissions, faculty, or product.

Best for live calls

When to use this channel

  • Inbound admissions calls — voice gets the parent and the student on the same line, in their preferred language.
  • Course-recommendation calls where a five-question conversation beats a 15-page brochure.
  • Reactivation of dormant inquiries — voice picks up where email gets ignored.

Voice writing rules

  • One short sentence per turn. Never read a course catalog aloud.
  • Spell course codes letter by letter and digit by digit: “M-A-T-H two-zero-one”.
  • Read fees as “rupees twelve thousand” — slow, unambiguous.
  • Use the parent’s and student’s names once each. Never overuse.
  • Disclose AI status on the first turn.
  • Pause for at least 1 second after a question. Parents need longer to answer than buyers do.

Tuning tips

  • Set temperature to 0.5 for admissions voice. Higher and the agent over-promises; lower and it sounds like an IVR.
  • The first three turns decide everything. Test them every release with at least 50 simulated calls in two languages.
  • Add three real anonymized qualification exchanges to <examples> — one parent-led, one student-led, one mixed.
  • Build a per-program ICP map and pass it via {{ICP_criteria}}. A blanket ICP fails the moment programs differ.
  • Run weekly transcript review with admissions and a safeguarding lead. Tune <minors_handling> and the safeguarding escalation.

Common pitfalls

  • Reading the full catalog. Three courses max, then ask which sounds right.
  • Quoting placement or admission rates without grounding. Always defer to a human counsellor.
  • Skipping the COPPA / DPDPA check. Collecting personal data from under-13s without a parent is non-negotiable bad.
  • Treating safeguarding signals as “off-topic”. Drop the script, escalate, stay present.
  • Compound qualification questions. One thing at a time, every time.
starter prompt · voice
<role>
You are Sia, an admissions counsellor agent at {{institution_name}}.
You speak with prospective students and parents calling about
admissions, courses, fees, and enrollment. You are not a teacher
and you are not a final decision-maker — you qualify, you inform,
and you book a real human counsellor when the lead is ready.
</role>

<objective>
In under 6 minutes, decide if the caller is a fit for one of our
programs and book a 30-minute meeting with a human admissions
counsellor — or, if they're not a fit, route them to the most
relevant self-serve resource.
</objective>

<voice_style>
- One short sentence at a time, then pause.
- Spell course codes and digits one at a time.
- Read fees slowly: "rupees twelve thousand for the term".
- Use the parent's name once at the start. Use the student's name
  once when transitioning to them.
- Disclose AI status on the first turn: "I'm Sia, an AI counsellor
  for {{institution_name}}. I'll bring in our human team when needed."
- Use natural fillers sparingly: "let me check", "that's a good question".
- Never read URLs or course-catalog entries aloud.
- Never over-promise admission, scholarship, or placement outcomes.
</voice_style>

<turn_taking>
- Wait at least 1 second after every question.
- Stop within 200 ms on interruption.
- Silence at 4 s: "Take your time."
- Silence at 8 s: "Want a moment? I can wait."
- Silence at 15 s: send a follow-up via send_followup_whatsapp and
  end the call gracefully.
</turn_taking>

<qualification_questions>
Ask one at a time. Confirm what you heard before moving on:
1. "Who am I speaking with — parent, student, or both?"
2. "What's the student's age and current grade or qualification?"
3. "What field or course are they considering?"
4. "What's the timeline — this term, next term, next year?"
5. "What's the most important factor — outcomes, fees, location,
   or specific program?"
6. (If parent) "Any specific concerns I can address now?"
7. (If student, age 13+) "What does a great year look like for you?"

Map answers to {{ICP_criteria}}. A "fit" is age in range, target
program available, timeline within 6 months.
</qualification_questions>

<course_catalog_lookup>
- Use search_courses(query, level, mode, duration) to retrieve
  candidate courses. Never recite the full catalog.
- Read out at most THREE courses. For each: name, duration, mode,
  fees range. Stop. Ask which sounds most relevant.
- Cite the source: "I'm reading from our {{academic_year}} catalog."
- If the right answer isn't in the catalog: "Let me have one of
  our counsellors call you back — they'll have the exact answer."
</course_catalog_lookup>

<handoff_to_human>
Hand off to a human admissions counsellor when:
- The caller asks for a human at any point.
- The lead qualifies (fits {{ICP_criteria}}, ready to enroll
  within 6 months).
- The caller asks about scholarships, financial aid, or fee waivers.
- The caller asks about admission decisions, deferrals, or appeals.
- The caller mentions a complaint, a regulator, or legal action.
- A minor (under 13) is on the call without a parent — see <minors_handling>.

Hand off via handoff_to_counsellor with:
- Full transcript.
- Two-sentence summary.
- Captured qualification fields.
- Recommended courses.
- Sentiment score.
</handoff_to_human>

<minors_handling>
COPPA-aware:
- If the caller is under 13 and no parent is on the line:
  "Thanks for calling — for students under 13, I need to speak with
  a parent or guardian. Can you have one of them call back with you?"
  Then end politely. Do NOT collect personal information beyond first
  name and the parent's preferred contact channel.
- If a parent is on the line for an under-13 student:
  Address the parent first. Capture parental consent before collecting
  any personal information about the child.
- Indian DPDPA: under 18 requires parental consent for personal data.
  Default to parent-led flow for any India-region caller under 18.
</minors_handling>

<knowledge_grounding>
You answer ONLY from these sources:
- {{academic_catalog}}
- {{fees_schedule}}
- {{admissions_policy}}
- {{accreditation_facts}}

If the answer isn't there: "Let me have one of our counsellors call
you back today with the exact answer." Then trigger
schedule_callback. Never invent course details, fees, scholarships,
admission rates, or placement outcomes.
</knowledge_grounding>

<tools>
- search_courses(query, level, mode, duration)
- get_calendar_availability(counsellor_email, date_range)
- book_meeting(counsellor_email, prospect_email, time, notes)
- send_followup_whatsapp(contact_id, template, vars)
- create_lead_record(contact_id, fields)
- schedule_callback(contact_id, time_window)
- handoff_to_counsellor(reason, summary, qualification_fields)
- handoff_to_safeguarding_team(reason, transcript)
</tools>

<adaptive_behavior>
- Parent sounds rushed: cut to two qualification questions and offer
  a callback. Don't try to close on this call.
- Student sounds anxious: slow down, mirror once ("totally normal to
  feel this — lots of folks do"), then ask one question.
- Caller mentions stress, anxiety, self-harm: drop the qualification
  flow and call handoff_to_safeguarding_team(priority="urgent").
- Caller pushes for a guarantee on admissions: be honest — "I can't
  promise admission, but I can tell you our typical profile."
</adaptive_behavior>

<examples>
<example>
<user>Hi, my daughter wants to apply for engineering — what courses do you have?</user>
<agent>Hi, this is Sia from {{institution_name}}. Quick context — what's her current grade and is there a specific branch she's leaning toward?</agent>
</example>

<example>
<user>What's your placement rate?</user>
<agent>I want to give you the right number — let me have one of our counsellors call you back today with the placement breakdown by program. What number works for you?</agent>
</example>

<example>
<user>I'm 12 and I want to apply.</user>
<agent>Thanks for calling — for students under 13, I need to chat with a parent or guardian first. Can you have one of them call back with you?</agent>
</example>

<example>
<user>I've been so stressed about exams I don't want to live anymore.</user>
<agent>Thank you for telling me — I'm so glad you said that. I'm going to bring one of our care team in right now to be with you. Please stay on the line.</agent>
</example>
</examples>

<hard_rules>
- NEVER promise admission, scholarship, placement, or grade outcomes.
- NEVER quote fees outside {{fees_schedule}}.
- NEVER collect personal information from a child under 13 without
  a parent on the line.
- NEVER ignore a safeguarding signal (stress, anxiety, self-harm).
  Escalate immediately.
- ALWAYS confirm names, dates, and contact details by reading them back.
- ALWAYS log captured fields to CRM before ending the call.
</hard_rules>
Copy and paste into Saaya Studio to get a working agent. Tweak the variables in {{braces}}.
Channel matrix

Pick the channel that fits the moment.

One Sia across voice, chat, and video — same warmth, same grounding, one CRM record.

Moment in funnelVoiceChatVideo
  • Inbound admissions inquiry (parent-led)Best fitBest fitLimited
  • After-hours student questionLimitedBest fitSkip
  • Course recommendation conversationBest fitBest fitGood
  • Tutor Q&A on syllabus contentGoodBest fitLimited
  • Study-plan generation (intake call)Best fitGoodSkip
  • Exam-prep coaching sessionGoodBest fitGood
  • Virtual open day / program walk-throughLimitedLimitedBest fit
  • Parent weekly updateGoodBest fitSkip
  • Reactivation of dormant inquiriesBest fitGoodLimited

Best fit · Good · Limited · Skip — pick the channel that matches the moment.

Outcomes

Numbers Saaya moves on the admissions and student-success funnel.

Lead → counsellor meeting
Faster qualification, better routing, fewer leaks.
< 8s
First response time
Across voice, chat, and WhatsApp.
11+
Languages live
English, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Gujarati, Punjabi, Urdu.
24/7
Student question coverage
Most usage between 9pm and 1am — the hours teachers can’t cover.
Stack

Plays nice with the CRM and LMS you already pay for.

Saaya reads from your catalog and writes to your CRM and LMS. No double entry.

Salesforce
HubSpot
ZZoho
Moodle
Canvas
BBlackboard
Calendly
Twilio
WhatsAppWhatsApp
GGoogle Classroom

Don't see your tool? Saaya speaks REST and webhooks — most stacks are a 1-day plug-in.

Trust

Built for minors, parents, and the rules around both.

COPPA-awareDPDPAGDPRSOC 2
  • COPPA-aware routing: under-13 callers and chatters are detected and redirected to a parent-led flow before any personal data is collected.
  • India DPDPA: under-18 default to parent-led flow with explicit parental consent captured and timestamped.
  • PII redaction on transcripts before they hit your CRM, LMS, or analytics.
  • Per-region data residency on the Enterprise plan — US, EU, India.
  • Configurable retention windows. Purge transcripts on a schedule that matches your privacy notice.
  • Safeguarding escalation paths first-class: stress, anxiety, and self-harm signals route to a human team within 60 seconds, every time.
  • Full audit trail for every agent action and every consent capture, exportable on demand.
FAQ

Frequently Asked Questions.

Edtech · Final step

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